Shoutout Day
Shoutout Day automatically prompts your team to share recognition throughout a chosen day, driving up participation and building a culture of recognition. As an admin, you can configure cadence, timing, channel, and whether reminders are public, private, or both.
Tip: We recommend using the Web App to enable Shoutout Day. You can find the setting in your Shoutout > Settings page.
Set up Shoutout Day in Slack
- Open the CultureBot Shoutouts > Settings page and click Edit/Disable Shoutout Day.
- Select which channel to use as the main driver of Shoutout Day. Messages can be configured to appear in this channel, and/or go to this channel's members.
- Choose a day of the week and frequency (every week, 2 weeks, 3 weeks, or 4 weeks).
- Choose how teammates should be reminded: Post in channel only, Post in channel + send private DMs, or Send Private DMs only.
- If you choose to send private DMs to channel members: you can choose to send a private reminder to channel members who have not sent a shoutout in the last 1-4 weeks, or who have never sent a shoutout at all. (This step is skipped if you choose a channel only reminder.)
- After confirming your settings, you can edit and customize the message that is sent.
- If you choose to send a channel message: You can configure your first message (click "Edit Message") and optionally choose to send additional follow-up messages. This includes a midday and end-of-day message. (Follow-up messages are skipped if you choose a channel only reminder.)
- Save your changes.

Channel Messages: How the three reminders work
We offer the ability to send up to three messages in a channel for Shoutout Day. We find most companies who use this feature like to have a weekly or monthly Friday "Shoutout Day" where employees are given reminders to recognize their colleagues.
- Kickoff message: The first message of the day, fully customizable, with a direct "send shoutout" button so employees can act right from the message.
- Midday reminder (optional): A second nudge for anyone who's been heads-down and missed the first prompt.
- End-of-day reminder (optional): A final nudge for to get their shoutouts in before the day wraps.
Note: This cadence applies when reminders post to a channel (with or without DMs). If you choose DM-only delivery, only the initial reminder goes out. There's no midday or end-of-day follow-up in that mode.
How channel selection works
No matter which delivery mode you pick, the channel you select controls who's eligible for a reminder, not just where a public message posts. Even in DM-only mode, where nothing posts to the channel at all, that channel is what determines who can receive a private nudge. In DM-only mode, this field is labeled "Channel to scope private reminders" as a reminder of that distinction.
Reminders never go out workspace-wide. Someone outside the selected channel won't receive one, regardless of their shoutout activity. To reach a broader group, pick or create a channel that includes everyone you want eligible.
What Shoutout Day looks like
1. Kickoff and shoutouts roll in: Shoutout Day opens with a fully customizable message inviting the team to participate, and shoutouts start posting to the channel as the day goes on.

2. Midday and end-of-day reminders: Follow-up nudges keep momentum going and catch any last stragglers before the day wraps. (Skipped in DM-only mode.)

Good to know
- Available on both Slack and Microsoft Teams, with identical behavior on each.
- Switching from Channel-only to a DM-based mode later requires setting a DM eligibility window before you can save.
- If you have disabled points in your peer rewards settings, no mention of points or gift redemption will automatically send with shoutout messages.